Datalink Blog

How to Identify Core Competencies for Long-Term Success

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Allison Reid – Thursday, March 14, 2013 If you’ve expressed your core competency as great service, a talented team, or a patented product, you may be surprised to know these are not core competencies at all. Why? Because your competitor can also offer great service, hire a talented team, and patent a product that the market will love. A core competency is that unique abilit  Read More

How to Rise Above the Competition in 2013

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Allison Reid – Friday, December 28, 2012 Chances are you are heading into 2013 with even more competition than you had at the beginning of 2012. There’s direct competition from companies that offer the same products and services you do, and there’s indirect competition which are any alternative options available to your customers. Conventional wisdom says don’t focu  Read More

Are You Ignoring Your Potential Customers?

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Why You Need a Lead Nurturing Program If you have ever marketed your products or services, chances are you uncovered potential customers. These are leads that weren’t ready to buy but were good candidates for your pipeline. What did you do with them? Did they become tiny scraps of paper when a report got shredded? Or are they sitting in someone’s sales folder completely forgott  Read More

“I Won’t Complain, I Just Won’t Come Back”

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Why Your Customers May be Leaving You Survey Says! Top 5 Answers are on the board, here’s your question. Name the number one reason that customers leave a company and go to the competition. Answer: Poor customer service. If this answer were being scored on Family Feud, it would earn a whopping 89 points. That means 89% of the time a customer leaves a business, it is due to poor custo  Read More

Don’t Make Your Customers Stray

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Why You Need to Manage Your B2B Customer Relationships Customers who are merely satisfied remain your customers only as long as everything goes their way. - Chip Bell A Gallup study of thousands of customers revealed that only 13% of them were fully engaged in their B2B relationships. These are the decision makers that are loyal customers, even described as emotionally attached  Read More

Taking Your Sales Numbers to New Heights

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Why You May be Missing out if you don’t have an Inside Sales Team In today’s economy, businesses are looking for ways to increase sales while at the same time cut costs and create efficiencies. This truth is what’s driving the shift from field sales teams to inside sales teams in many companies. With the technology now available to sales teams, gone are the days when it w  Read More