B2B and B2C Sales

Lead Generation and Qualification

It is important to keep the sales pipeline full of opportunities. DataLink can provide expertise in generating/obtaining lists and qualifying leads to deliver to sales.

  • 10% of good leads will result in appointments, and only 4 of those will close
  • Telemarketing generates a response rate that's 4 times as much as direct mail, and 13 times as much as email*

*DMA’s 2012 Response Rate Report

DataLink keeps your sales force focused on closing the sale, not generating leads

Inside Sales

Inside Sales is an efficient and cost effective way to manage accounts between sales visits or manage the relationship completely.

  • DataLink’s telephone sales representatives can reach 20 to 30 qualified prospects in a day.
  • DataLink’s inside sales team will inform prospects about your programs, follow up on mailers and emails, sell promotions and send out additional information upon request.

A mix between inside and outside sales will maximize your sales potential and keep costs low.

Relationship Management

69 percent of customers leave a business because no one paid attention to them.

Your Relationship strategy may include:

  • New customer welcome
  • Satisfaction surveys
  • Feedback solicitation
  • Promotions
  • Preferred customer offers
  • Invitations to special events
  • Appointment setting and reminders

DataLink can help to make sure all of your contacts are made on schedule